How to Grow Your Web Design Business with a Blog
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- In-person networking and referrals
- Online advertising
- Cold calling
- Cold emailing
- Social media
Coming up with a Blogging Strategy – Looking at the FunnelWhen it comes to blog content, there are different levels, corresponding with your sales funnel.Think of your audience as a large funnel. At the top, at its widest, is the largest possible audience. Most people at the top of the funnel are not going to be potential clients. They may not be interested in your services at all, but many of them share common characteristics with your target audience. This is a large group, so your content will find the widest audience here. This helps you get exposure to the most people. Further down in the funnel are people looking exactly for your services. This is a smaller population, but more targeted. And at the bottom of the funnel are people deciding specifically whether to buy your services.To simplify the funnel, we consider three stages:
What to Blog About, Specifically, for Your Web Design BusinessWhen I first started blogging, I had a ton of topic ideas. Top-of-funnel, middle, bottom, everything. I wrote comprehensively about what I thought was everything our potential clients might even be remotely interested in.Then, at some point, I hit writer’s block.What helped me get past it was sitting down, brainstorming, researching, and refining the ideas. For different topic ideas (that actually ended up proving successful for our blog), here are some themes to help you get started.Top of funnel topics ideas
- Content related to your audience’s location (if you are serving a particular area) (e.g. Omaha, Nebraska)
- Content related to your target audience’s industry, broadly (e.g. restaurant owners)
- Content related to the demographics of your ideal client (e.g. family restaurant owners)
- Reviewing software and tools that people in your audience might use (e.g. restaurant management software)
- Marketing tips, broadly (e.g. logo design, social media tips)
- Content about the web design process from beginning to end (e.g. how to come up with color scheme concepts)
- Web design specific related content
- Content about online marketing, related to web design
- Trends in web design or marketing
- Case studies of your clients
- FAQs your customers have
- Portfolio pieces
- Reviews from your clients of your services
Blogging Tips for Web DesignersWhen it comes to writing your blog posts, people often get stuck. They want every word to be perfect. It slows down the process.But, everything does not need to be your best choice phrase.You will need to edit your content later, so do not be so judicious with your words at first. Otherwise, it will take you forever to get your blog posts written.Write everything first. Get all your thoughts to paper. Ignore any thoughts you might have that this content sucks or isn’t perfect.Then, edit later.You can end up writing 3,000 words relatively quickly; 2,000 of them can be terrible. But, you can edit out the 2,000 junk words easier after you’ve gotten everything written down. Otherwise, it could take you forever to get 1,000 words you are happy with.You are not married to the first words you have written down.This article you are reading now started with a lot more text, and got cut down considerably.But, you may not be confident in your editing abilities. For that, there’s a free app.
Tools for Coming Up with Blog TopicsAside from your own brainstorming, doing research also helps.As a more advanced technique, you will want to ensure that your content writing efforts are not wasted. You don’t want to spend a week or two writing an article that ultimately gets no traffic.Here are a few different tools you should look into for coming up with blog topics.
- Google Trends
- Google Auto-fill
- Google Keyword Planner
Google Keyword Planner
ConclusionThis should get you started and get the creative juices flowing.Blogging is a free way to help generate traffic and clients for your business.If you have any tips or ideas for blogging to help grow your web design business, feel free to share in the comments below.
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