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Flatsome Review 2019 (An Impressive Ecommerce WordPress Theme)

May 9th

Andy

Offsprout is the only WordPress website builder for freelancers and agencies.

If you are looking to build an online shop in WordPress, one of your best options is Flatsome with WooCommerce. Since this is such a popular theme, we knew that there needed to be a comprehensive Flatsome review to give you the details on this WordPress theme. 

Flatsome is a highly-customizable WordPress theme designed specifically to integrate with the WooCommerce WordPress e-commerce plugin. With the capabilities of Flatsome, WooCommerce, and WordPress combined, you can easily build a beautifully customized online store.

In this article, we will provide an in-depth Flatsome review of this ecommerce WordPress Theme so you can see if this popular theme is the right choice for you.

Flatsome Review: Features

First thing – Flatstome is a WordPress theme built for ecommerce stores, integrating with WooCommerce.

If you are not planning to build an ecommerce store or don’t want to use WooCommerce specifically as your store’s back-end, then Flatstome is probably not right for you. In that case, skip this review.  We have a growing library of WordPress Theme reviews you can check out.

However, if you’re looking to build an online store, you might want to give Flatstome a look.

The most important thing to know about Flatstome theme is how customizable it is. If you can dream it, you can do it in Flatsome.

And that is because of Flatstome’s built-in UX Builder, Header Designer, and Elements Library.

UX Builder

Flatsome UX Builder - Flatsome WordPress Theme Review

The Flatstome UX Builder is a front-end drag-and-drop WordPress page builder that lets you easily configure your webpage layouts without having to code.

The Flatstone UX Builder effectively lets you set up your pages to look exactly how you want them to.

Using the UX Builder, you can configure your layout and then call from the Elements Library to insert sliders, banners, products and any other elements you would need for your store.

[You can also use the Offsprout page builder with the Flatsome Theme. Give it a shot with a free 14-day free trial.]

One of the standout elements from the UX builder is the Slider and Banner system. This powerful tool is native to the UX builder which means you don’t need a 3rd party plugin like Slider Revolution (link).

All banner configuration is self-contained in the UX Builder, so you do not need a third-party slider plugin.

And if you want to market a particular promotion to your store visitors, the banner editor gives you the tools to create an attention-grabbing sales banner. So you can display things like limited time offers, free shipping and much more.

As a result, you  don’t need Photoshop or any other photo editing tools to create your banner; the built-in banner editor can do it for you.

Oh and it’s also important to note that the UX Builder works live. Any changes you make, for example, do not require you to save and then reload your page to see how they look.

Beyond that, there are a ton of page preset options.

If you are having trouble getting the perfect page layout, or you want to save time and not have to start from scratch, the presets can help.

Header Designer

Flatsome Header Designer - Flatsome WordPress Theme Review for 2019

The header designer is a drag-and-drop builder that lets you set what goes where in your header.

You can create and customize the look of your navigation menu, social icons, and set the placement for all the header elements.

One thing to highlight here is how the header designer lets you separately customize your mobile header.

Instead of having a “default” mobile interface that is basically a stripped-down version of the desktop version, you can have a completely unique header and nav menu tailored to mobile screens.

In terms of header layout, the interface is pretty simple. Featuring drag and drop your elements that include:

  • Navigation Menus
  • Logos
  • Icons
  • Carts
  • Wishlists

And more.

Website Elements Library

Flatsome Elements Library - Library of tons of content types for the Flatsome WordPress Theme that integrates with WooCommerce

No Flatsome review would be complete without mentioning the website elements – an essential piece of this WordPress theme that lets you easily build out your pages.

Website Elements are the building blocks of the Flatsome Theme. You can use them to create text boxes, images, sliders, lightboxes or videos. The best part is that their all built-in and included with your purchase of the Theme (more on that later).

As part of the drag-and-drop UX Builder, you can choose from an array of different content modules, and drop them on to your pages.

WooCommerce Integration

Flatsome WooCommerce integration with WordPress ecommerce Theme

If you are running an online shop with a WordPress website, chances are you will use WooCommerce to run the back-end of the store.

WooCommerce is a free plugin built specifically for WordPress sites to manage online stores and sell products.

The WooCommerce integration lets you create customized product and category pages.

And of the WordPress Themes that are built around WooCommerce, Flatsome is listed as the #1 best selling WooCommerce theme.  

Catalog Mode

Catalog mode in Flatsome WordPress ecommerce theme

If you’re a brand, creating a lookbook or “coming soon” page for an unreleased product line is a necessary tactic in order to build anticipation and interest for an upcoming launch.

To help you do this, Flatsome provides what they call “Catalog Mode”. In this mode, you can artfully display your products, with or without prices and without your shopping cart element.

Allowing you to drive traffic and build interest for upcoming releases.

Live Customizer

Live Customizer in the Flatsome WordPress Theme

If you’ve built WordPress sites, you know about the Customizer. This panel lets you make on-the-fly edits to elements like the header, color scheme, and more.

Instead of having to save and reload, the Live Customizer let’s you preview the changes as you make them. A really nice time-saving feature.

Demo Content

Demo content for the Flatsome WordPress theme

One challenge that comes with some WordPress themes is that they look great when they are stocked with content, but if you’re just starting out with your website, you may not have a lot to go on.

With Flatsome, you can easily import demo content to fill out your site so you can get an idea of what it is going to look like.

Live Search

Live search in the ecommerce WordPress theme Flatsome review article

The live search feature lets your users search for products in your store while the results show up as you type.

Other Features

Overall, there are too many great features to not mention. So here’s a quick rundown:

  • Quick view
  • Quick add to cart
  • Zoom-on-hover
  • Wishlist

Pricing

Flatsome pricing - WordPress ecommerce theme

Flatstome pricing is straightforward: $59 for a license, which gives you a .zip file of the theme and everything you need to get Flatstome on your WordPress website.

Flatstome also comes with 6 months of support. For some users, 6 months of support may not be enough. So, Flatstome has an extended service option. If you want an additional 6 months of support with Flatstone, that is an extra $18.

Support

Screenshot of UX themes support page as part of a thorough Flatsome review - WordPress ecommerce theme

For support, Flatsome has several resources. First, if you need to reach out to UX Themes directly, they have ticketed email support. Beyond email support, there is a library of (as of this publication) eight how-to videos. It would be nice to have some additional tutorials as the library is fairly limited. In addition to the videos and email support, there is a community forum and extensive text documentation.

Pros vs. Cons

Now let’s take a look at the pros and cons overall.

Pros

Customization and Flexibility: The Flatsome Theme and UX Builder can do most anything you’d want to design.

Elements Library: Tons of elements to choose from to add to your pages.

Templates: You don’t need to start from scratch. Tons of pre-made templates let you quickly and easily build new pages.

WooCommerce Integration: Flatsome works seamlessly with WooCommerce.

Cons

Learning Curve: There is a learning curve to get used to this platform. It’s not the easiest to figure out out-of-the-box, but that’s because it can do so much. This platform ain’t simple because it isn’t limited to doing simple things.

Tutorials: The tutorial library is fairly limited and could use more how-to videos and help content.

Flatsome Review: Conclusion

Overall, Flatsome is an impressive ecommerce WordPress theme. It is super-customizable and has a ton of features, allowing you to build the exact type of ecommerce store you’re looking for.

To offer more proof that it is a solid choice for anyone looking to build an online store, here is a selection of other reviews:

“An awesome theme for WooCommerce Websites. Great features, code quality and manageability. The performance is on par with other WordPress themes. I love the Page Editor the most. The Flatsome Studio has huge collections of templates and blocks. Works well with Gutenberg and WordPress 5.”

“An absolutely AMAZING theme! It has everything, literally, that a designer would need in order to fulfill every one of his client’s needs and wants! For every one of you looking into the reviews right now, unsure whether to get this theme or not, DO it! I have not regretted it and you wouldn’t either, I promise.”

“I’ve bought 4 different themes and this is easily the best one. You can make almost anything with this theme. Other themes at the same price range are very limited compared to Flatsome. If there’s anything that could be better, if the UX Editor got even more functions, that would be even more awesome!”

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