WordPress Influencer Project: Interviews About How to Become an Influencer
Offsprout is the only WordPress website builder for freelancers and agencies.
One thing that has always fascinated me is how some people are able to break out of the noise and become known in a community, and some people aren’t.
In any community, whether it’s about making funny videos on YouTube or talking shop about WordPress, there are tons of knowledgeable, talented people. But only a very small percentage end up being the names that everyone else in the community knows.
What makes those people different?
Interviewing WordPress Influencers
To find out, I set out to interview some of the top influencers in the WordPress community.
These are people that a lot of you may have heard of, with courses, podcasts, Facebook groups, and other endeavors that have helped them gain notoriety within the WordPress community.
I wanted to get their perspective on why they’ve been successful, how much of their success is intentional, and the methods they’re using now to become even more successful.
I learned a ton!
My Top Lessons Learned on How to Become an Influencer
I go into detail about my top takeaways and more specific tactics learned from each interview below, but there were some overarching patterns that emerged.
1) It takes time
No one that I spoke with claimed to be an overnight success. My interviewees had been producing good, helpful content in one way or another for years and years.
2) Show up consistently
Consistency was key. Each person had a particular channel, or even more than one channel, that they were producing content for consistently.
Whether it was podcasting, blogging, social media, or courses, they were all hitting their favored channels day in and day out – for years!
3) Help people
By far the most common refrain was, “I’m just trying to help people.” Every one of the influencers that I spoke with truly, and genuinely enjoyed helping people. If you aren’t being helpful, at least in the WordPress community, you aren’t going to become an influencer.
4) Pay your dues
Similar to number three, you have to go into a community with the intention of providing a ton of value before you can expect that value to be reciprocated. If you’re impatient or just focused on extraction, you won’t get anywhere.
This project gave me the chance to speak with some of my favorite people in the WordPress community, an opportunity for which I’m very grateful.
(Click on a tab below to see the interview)
The road to becoming a true WordPress influencer is not an easy one, nor is it a short one. But if you’re helpful, you show up consistently, and you employ some smart tactics, it seems possible for anyone to get there.
Are there any other influencers you’d like to hear from?
Offsprout was founded by two former college freshman roommates. Drawing from their experience building their web design business, JurisPage, which was acquired in 2016, Offsprout is singularly focused on being the best white label website building tool for web design businesses.